IQ Medya services
Google Ads management
Google Ads is about generating meaningful enquiries for your business, not just clicks. We define campaign goals, service areas, budget and the enquiry process together.
Let’s discuss your project ↗︎Goals and campaign scope
We identify whether calls, quote requests or sales are the priority. Keywords and ad groups are planned around your service area and customer profile. Search terms are reviewed to reduce budget wasted on irrelevant searches.
Aligning ads with landing pages
The message in an ad should be reflected on its landing page. We consider service scope, contact steps and mobile usability together. Clear forms and fewer unnecessary steps help make good use of incoming traffic.
Budget and conversion tracking
Ad spend and service fees are clarified separately in the quote. Tracking is planned with the platforms used and necessary permissions in mind. Campaigns are assessed by clicks, costs and defined conversions, then improved based on results.
Frequently asked questions
Does Google Ads improve organic rankings?
Running ads does not buy organic search rankings. Google Ads and SEO are different visibility channels.
How is the initial ad budget determined?
We consider your service, competition, target region and desired enquiry type. There is no single fixed budget suitable for every business.